Chapter 1: Why do customers see paying for repairs like a grudge purchase?

Chapter 1 of the Shop Floor Battleground Series:

We know you have some great clients who appreciate what you do for them and are happy to pay their invoices, but there are many customers that seem to question your motives and the recommendations you make for their vehicles. Selling to these folks is a challenge, and no matter how much sales training you take, you still get resistance.

In this first webcast of our series you will learn to see automotive service and repair from the customer's point of view. Even you wouldn’t be happy spending money on something you don’t understand.

Sign up Here for Chapter 2 - Why don't customers appreciate that we only use top quality parts and highly trained staff?

About the Trainer

Murray Voth is a 25 year veteran of the auto service industry has worked with hundreds of shops across the continent, leading them to the Key Performance Indicators that put record profits on their bottom lines. In addition he has provided systems and training that has freed them up from having to work in the business, to working on the business, and the flexibility to come and go as they need. Creating a business that runs by itself, which makes it easier to sell when it comes time to think about your succession planning. Murray’s specialty is leadership, human motivation and providing you with the skills to become an agent of change in your business. Welcome aboard; fasten your seat belts, and get ready for the ride of your life. It’s a one way ticket and you only get one shot at this!